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Sigma shows us the full capabilities of their new camera with this stunning advert.

Most camera adverts tend to be quite info-heavy. Text that describes the latest features and new additions to the product are what you normally expect to see. But Sigma “show” instead of “tell” in this ad. Sometimes, it can be hard to really explain just how much one camera can do, but this video shows us all of the massive range of attachments that can be fitted on. Basically the message of the ad is: this camera can do everything.

Sigma Shows Us What Their Cameras Can Do In An Amazing Way image of Sigma

The video was directed by the critically-acclaimed visual artist and film maker Koichiro Tsujikawa. It’s interesting to see a camera brand use a director who is normally involved in high-concept films. It was clearly a great decision though, as the end result is a brilliantly put together film that is as informative as it is entertaining. The film uses a mix of real images an 3D animation to create a unique look. The whole thing flies by at a whirlwind speed and it can be hard to keep up at times, so you might need to re-watch this one!

Sigma|Koichiro Tsujikawa|Ads and Promos

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