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Adidas celebrates female athletes from around the globe in a powerful new ad. The commercial reminds us of the importance of female representation in sport, as all too often women are overlooked.

 

They highlight how most of the athletes we see on screen are men, whether that be in the NBA or the World Cup. The ad features female weight lifters, soccer players and sprinters, amongst other things, saying that they want to inspire a new generation of girls to take over the sports world.

Gif of TV

The ad does a great job of celebrating women who’re at the top of their game, whilst reminding us that there’s still some distance to go before men’s and women’s sports are on par with each other.

Sport|Adidas|Advert

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