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This beautifully made animation for Selfridges by animators Anna Ginsburg & Hannah Jacobs explains the steps the company has taken to combat its environmental impact on the world. Illustrated with bright and colourful images that perfectly visualise what is being discussed, the video features some super-smooth transitions between scenes as well as some interesting information to do with the processes Selfridges employs when it comes to environmental sustainability – from recycling coffee cups to make their bags to introducing a novel way of reusing their food waste to create more products.

Selfridges and Sustainability|Animation|Charities and Campaigns

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