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To highlight the unwanted advances that women receive on a day to day basis, Schweppes devised a high-tech social experiment in Sao Paulo, Brazil to shine a light on an issue that affects 86% of Brazilian women. Creating a dress filled with touch sensors that was sending data every time they were touched without consent, three women took turns wearing the dress at a nightclub where cameras followed their movements. The results were shocking, as they were touched a total of 157 times over the course of under four hours – Schweppes hope that their status as a vital aspect of a night out can help spread the idea that the best way to approach anyone is with respect.

Schweppes|Dress for Respect|Brazil|Hidden Camera

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