Samsung go back in time in this vintage ad for their new SSD, but warns us that “retro” isn’t always cool.

The difference between a HDD hard drive and a SSD is speed. You can get a lot more speed out of a newer SSD. In the ad, we see people using the old HDD hard drives. Samsung tells us that these people are living in the past. More specifically, the people in this ad look like they’re straight out of the 1980s. Bulky computers, dodgy fashion and depressingly slow loading times are all par for the course here.

Samsung Goes Back In Time With This Retro Ad For Their New SSD image of Samsung

The message is that the people that we see in the ad are living the past and should upgrade to the latest tech. The people still using HDD’s are stuck in the decades gone by and should take a step into the future. It’s a really funny and entertaining promo which brings a fairly dull subject matter to life. Most everyday people don’t really understand the differences between HDDs and SSDs and this ad brings the concept to life in a really cool and interesting way.

Retro Isn’t Always Cool|Samsung|Ads and Promos

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