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Samsung have gone extremely deep with their latest advert for the Galaxy A8 – the advert serves as a kind of social experiment, where members of the public were asked whether it would be ok to take their picture, then they are recorded when they were told the reason was because they are beautiful. It’s pretty heartwarming to see people’s embarrassed reactions, with some members getting pretty emotional about the compliment and questioning how they view themselves. From an advertising perspective, it’s also a clever way of Samsung demonstrating how good the camera on their new hardware is, as the video quality is outstanding.

Advert|Samsung|Lets You Be You

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