If there’s one thing for certain in this pandemic, it’s that supermarket staff have been working their socks off like never before. Sainsbury’s has recognised this with a quirky TV advert that says ‘thank you’ to all of their colleagues.

They could easily have gone down the route of an emotional soundtrack and a heartfelt message, but instead Sainsbury’s has opted for a fun, energetic ad that will bring a smile to your face. Unconventionally it’s all in black and white, apart from the occasional orange splash, and it features rapid stop-motion sequences of still images. We love it. What do you think?

Sainsbury’s|Thank You To Our Colleagues|TV Commercials

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