Sainsbury’s released their christmas ad for 2019, entitled “Nicholas The Sweep”.
In the ad, we’re taken back to 1869 and visit the first ever Sainsbury’s store in the UK. We see a mean man, leading a bunch of poor children to a long day of gruelling work. The man steals a bunch of oranges as he passes the Sainsbury’s store and one slips and falls into the hands of one of the workhouse kids. He’s immediately spotted by a local jailer and is banished from the city, despite not really doing anything wrong.
Left out in the freezing cold, he’s paid a visit by the local Sainsbury’s shopkeeper. She brings him a bag of oranges to eat. But rather than keeping them all to himself, he goes back into the city and puts one of them into his fellow workhouse friend’s stockings. He’s not remiss to give the evil man a big lump of coal as well. As the ad ends, we see the boy walk away from the city, wearing a big red coat. Is this the true origin story of Father Christmas? We’re not sure, but at the very least this ad would explain the very odd tradition of putting satsumas in stockings. We’ve never really understood that one…
Sainsbury’s|Nicholas The Sweep|Ads and Promos
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