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UK supermarket Sainsbury’s celebrate 150 years since they were founded with this charming stop-motion ad. It reminds us of the supermarket’s long history.


In it, we see all the different time periods that Sainsbury’s have lived through in stop-motion. From feeding returning soldiers in the First World War, right through to helping communities through their charity work in modern times, Sainsbury’s has been around for a very long time!

Sainsbury's Celebrate 150 Years With This Charming Stop-Motion Ad gif of soldiers

We see a giant cake in the ad, adorned with small figurines. The cake then rotates to create a zoetrope effect. Zoetropes were a popular form of entertainment in the 1800s. Back then, it was a toy that was enjoyed by adults and children alike. It was more than just a fad as well, as it was also an essential tool in early animations. It’s a really cool thing to see in action and reflects the Victorian origins of the iconic British store.

Celebrate 150 Years|Sainsbury’s|Ads and Promos

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