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Capcom have used the new trend of interactive videos (as seen in Netflix’s Black Mirror: Bandersnatch) to market the new Resident Evil 2 game, this time by using YouTube in an inventive way.

 

Presented as a series of short thirty second clips, the videos all end with a 50/50 choice that uses the classic YouTube end cards to give viewers their options. Choices lead “players” to different endings based on whether they chose to follow certain characters, or how they reacted to situations that happen within the timeline.

resident evil 2 - the choice is yours gif1

Resident Evil 2|Ads & Promos|Gaming

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