Red Bull Music meets the talented singer UMI and her mates in the sunny suburbs of LA.
UMI has been a rising star in the industry and is the embodiment of global millennial culture. She’s half-Japanese and often writes songs that include sections that are sung in that language. By blending her love for Hip Hop and R&B with a Japanese influence, she’s been able to cultivate a super unique style and persona. She’s been tipped as one of the most important musicians in the US. Being bilingual could open her up to two of the biggest music markets in the globe.
In this video, we hear how she was able to make a name for herself in music. We hear about her decision to move down to LA from Seattle. Although she was nervous at first, she embraced the fun vibes of the sunny city and was able to bond with other musicians at her open mics. She was able to surround herself with other brilliant creatives and has frequently collaborated with some of the most exciting artists in the city.
UMI|Red Bull Music|Documentary
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