Red Bull Music meets the talented singer UMI and her mates in the sunny suburbs of LA.

UMI has been a rising star in the industry and is the embodiment of global millennial culture. She’s half-Japanese and often writes songs that include sections that are sung in that language. By blending her love for Hip Hop and R&B with a Japanese influence, she’s been able to cultivate a super unique style and persona. She’s been tipped as one of the most important musicians in the US. Being bilingual could open her up to two of the biggest music markets in the globe.

Red Bull Meets The Super Talented Singer UMI (And Her Friends) image of UMI

In this video, we hear how she was able to make a name for herself in music. We hear about her decision to move down to LA from Seattle. Although she was nervous at first, she embraced the fun vibes of the sunny city and was able to bond with other musicians at her open mics. She was able to surround herself with other brilliant creatives and has frequently collaborated with some of the most exciting artists in the city.

UMI|Red Bull Music|Documentary

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Nemorin.com

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.