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Stella Artois have came up with a novel way of encouraging people to put their phones away during New York Fashion Week – “Haute Pockets”.

 

Advertised through this spoof-trendy fashion video, the pockets in question are attached to all kinds of items of clothing (our favourite by far is the balaclava), the idea being you finally put your bloody phone down and just look at what is happening in front of you…

les haute pockets stella artois gif2

The cheeky advert is a great way to make light of the fashion community, and we have to say the sight of a fashion runway where all the models are holding pints of Stella is more than enough to make us buy into this Haute Pocket idea.

Stella Artois|Les Haute Pockets|New York Fashion Week

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