Pokemon Go have made thousands of grown men cry with this charming, nostalgic ad.

In it, we see a little kid being given a Squirtle toy for christmas. He instantly falls in love with it and takes it with him wherever he goes. He brings it to the park, watches films with it, he even gives it its own place at the dinner table. The two of them are completely inseparable.

Then, we fast forward in time and the little boy is all grown up, now in his twenties. He picks up his phone and opens the Pokemon Go app. He launches the new “buddy” feature, where you can have one Pokemon follow you around in the game. He picks a little Squirtle and the Pokemon comes to life in the real world. Even all these years later, he’s still got his favourite friend by his side. As the ad ends, we see everyone else’s fave Pokemon walking around with them too. It’s a charming ad that pulls at our heartstrings and takes us back to our childhoods. We’re not crying… honest.

Pokemon Go|Nintendo|Ads and Promos

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