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Don’t be a Pixelated Paula, warns BT in this hilarious new ad.

The campaign is very much on the back of what most of us have been experiencing in some form or another in the last few months: ridiculously pixelated video calls at work.

The short film tells the story of Paula, a high-flying business executive who has seen her career slump again thanks to her dodgy wifi connection at home. Damn you, Covid!

It’s a simple story, perfectly entertaining, and fun to see BT playing around with the reality of a lot of people’s situations in a very tongue in cheek way. We’ve all got that one colleague who just can’t get their internet connection sorted.

The ultimate working from home test was thrust on everyone in the last few months. How did you cope? Were you a Pixelated Paula?

Pixelated Paula | BT | Ads and Promos

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Join the discussion 3 Comments

  • James Morgan says:

    What a scummy advert

  • Chris says:

    totally stupid; why would she have to go on “mute” when her video is pixelated? Aside from that, BT should realise they have one of the smallest shares of the market because they are inexplicably expensive!

  • Tom says:

    Funny ad. This is exactly what’s happening when you’re on BT internet. 😂😂😂😂

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