Pepsi flips the script with their christmas ad for 2019, starring Cardi B. Instead of focusing on cutesy stories, fluffy animals and nice gifts, they just talk about one thing. Cold, hard cash.
In this ad, we hear a christmas story that stars Cardi herself. It tells the story of Cardi and her little sister waiting under the tree on Christmas Eve to get their presents from Santa. Her little sis gets everything that she’s asked for, but poor Cardi ends up empty handed. She finds out it’s because she’s been put on the naughty list and hasn’t been good enough that year. Undeterred, Cardi vows to make sure that this doesn’t ever happen to anyone else and says that everyone should get christmas presents every year, whether they’re naughty or nice.
But how? Well, fast forward to 2019 and Cardi takes us inside her christmas workshop. But instead of making charming little toys, she’s printing loads of money. Through Pepsi’s “gift it forward” campaign, anyone who buys a can of Pepsi can be in with a chance of winning thousands of dollars. Then, they can choose to give it to another person of their choice. We all secretly wish we could just get money for christmas sometimes. This ad finally just gives us exactly what we want…
Pepsi|Cardi B|Ads and Promos
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