Superhans from the UK TV programme Peep Show opens up a pub with Vice in this hilarious ad. It’s to promote Vice’s beer brand The Old Blue Last Beer.


Any fans of the show will remember Superhans’ short-lived stint as a pub landlord. It didn’t work out very well in the end, partly due to his insistence of having a washing machine next to the bar and the unfortunate naming of the establishment. We won’t tell you what he called it here, but if you know, you know…

It’s a brilliant ad and we wish that we could actually go to a pub run by Superhans!  Vice wanted to show that their beer is a little like Hans himself. A bit unorthodox, totally unique and really moreish. Hopefully one day we will see the Superhans pub up and running for real. Tell you what, we’ll get the round in, four pints of lager please, no logo in the foam!

Superhans|VICE|Ads and Promos

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