As part of Patagonia’s ongoing mission to create sustainable, ethical and environmentally friendly products, it has released a video explaining how the brand makes t-shirts from recycled cotton scraps.
There are many reasons we love the videos that Patagonia make. They could settle for making quick instagram posts, or pre-made video templates to tell their story. But they’re passionate about what they do and they want to share their stories in a creative, engaging way.
Each new initiative Patagonia unveils is accompanied by a beautifully crafted, considered documentary. Well shot, well edited and well told, this video strategy is unusual for a brand but is paying off big time.
In this video, we get to see the cotton scraps that are created during the production process, and an in-depth look at how they are collected, re-used and recycled to make brand new t-shirts, wittily named Responsibilities.
Keep up the good work Patagonia, and keep making great videos.