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The Palms Casino Resort in Las Vegas has taken an extreme approach to its rebranding for 2018 with this From Dust To Gold video, in which we see a variety of people quite literally destroying the old, outdated areas of the resort in a host of different ways. There are baseball bats taken to hotel suites, molotov cocktails being thrown around in kitchens and explosives set off in the middle of the bar, with all the destruction being filmed in glorious slow motion. The reveal of the new features of the resort – including a concept bar from artist Damien Hirst – is the climax of the stylish and edgy video cementing Palms as a cultural hub of the city once again.

Palms Casino Resort|Las Vegas|Branded Content

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