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Nokia’s “Be the Gift” campaign is targeted at their audience in China, and depicts a heartwarming story of a son who is away from his family during Chinese New Year due to filming some kind of period drama. The advert shows the family communicating long-distance through video calls, until the son is surprised by his mother turning up unannounced to keep him company over the holidays – the central message being that human interaction can never be replaced by technological advances.

Nokia|Be The Gift|Chinese New Year|Family

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