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This powerful advert by Nokia follows a friendship between two boys, beginning as one steps in to help the other when he is being victimised at school (look out for the old school Nokia he’s got, complete with Snake), and we then follow them into their adult life where the same guy seems to keep getting himself into situations where he needs to be bailed out. Luckily, of course, he’s always got his Nokia phone on him, and the advert finishes with a pertinent role-switch as he helps his friend get his wife to the hospital on time to have their child. At least they always have time to pause for a selfie eh?

Nokia|Advert|Branded Content|TV Commercial

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