Life is all about the details, as laid out in this wonderful new advert from Nikon.

Controversially, this video from Nikon is not a video about photography, or cameras, but it is about lenses, in a thematic way.

The story begins as a man spots a woman in a cafe and falls for her instantly. Their relationship unfolds in front of us over the next 60 seconds, ending with a thought-provoking and poignant final note.

It’s a really wonderful little film, and an incredible emotional journey in such a short time. Credit to Nikon and the production team for being bold and telling a story unlike other brand films.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Nikon  | Everything Starts With A Detail | Ads & Promos

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