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How do you best market new shoes that are entirely white? Buck Studios took on this challenge from Nike by flipping things over with as much colour as possible, creating insane gradient effects and warping animations that wrap around the product to reveal it in increasingly trippy ways. The five new shoes are part of Nike’s new “white on white on white” style, and Buck’s signature fluid animation style plays in perfectly with the product’s simple yet stylish colour scheme, making them jump out of the frame and always being the focus of attention.

Nike|White Hot|Animation|Fashion

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