Nike and tennis champion Naomi Osaka silence critics in this powerful ad. In it, we see Naomi bombarded with annoying questions which she metaphorically bats away with her tennis racket.


Naomi has faced a tough time getting to the top. She was the first ever Japanese player to win a Grand Slam singles tournament and has paved the way for other Asian athletes to follow in her footsteps. Naomi is half-Haitian, half-Japanese, which has often caused her problems within the Japanese media.

Nike & Tennis Champion Naomi Osaka Silence Critics In This Powerful Ad image of Naomi

She’s been unfairly treated for being a so-called “hafu”, due to her mixed heritage. People of mixed backgrounds are often not seen to fulfil the beauty standards of Japan, meaning that she’s often ostracised by her own country. The ad ends with Naomi shushing her critics, firmly putting them in their place. It’s an empowering ad that reminds us that we can stand up for ourselves and stand up to our critics.

Naomi Osaka|Nike|Sports

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