Nike takes us inside of their top secret testing facility in this ad for the ACG sneaker range.

We learn their state-of-the-art testing criteria and see the rigours that they put every pair of trainers through before they’re ready to be sold to the public. Some of the tests include patting them in a patch of dirt, brushing them and tying them to different things. This is all in the name of making sure that the sneaks have traction, a smooth heel strike and whether they can be securely locked down. Hmm, maybe they need some new “scientists”, these tests seem a little… odd. We’re not 100% sure if they’re being totally serious.

Nike Takes Us Into Their Bizarre Secret Shoe Testing Facility image of ACG

OK, so maybe this isn’t actually what the inside of Nike’s testing facility is really like. In any case it’s definitely an entertaining promo that advertises a really cool looking outdoor shoe. Their ads for their ACG range are always a little quirky and usual. The range looks to appeal to people who love the outdoors and want to look good on their adventures as well

Nike|ACG|Big Brands

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Nemorin.com

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.