Nike got some inspiration from Beanie Babies when it came to making their new shoe, the Nike Joyride. The shoe is filled with tiny beads which give the user a customised fit when they wear them.
It’s an interesting design choice and in this video we get to meet the people who came up with the idea in the first place. We hear about Nike’s approach to shoe-making and learn how they wanted to create something that was totally different to what they had done before. The shoe maker tried something totally new when they launched the “Air” series, which was the first shoe to feature an air bubble in it. Could this new trainer flip the script on how sneakers are made in the future?
The ad uses a really nice blend of live-action and animation to bring the design elements of the new shoe to life. It’s really easy to understand how the new shoe works and we get to see how it looks close up as well. Nike are known for their innovative designs and their brave ideas when it comes to merging fashion with sportswear and this shoe is the another brill idea from the company.
Nike|Joyride|Ads and Promos
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