Nike take us inside New York’s inner-city basketball courts as part of their brilliant “Sport Changes Everything” ad campaign.

In this short film, we travel to Watson Park in The Bronx. There, we meet some of the people who regularly play basketball here and find out what the court means to them. For the local community, basketball can be an escape from their day-to-day lives and often keeps them out of trouble. We also get a look at the New York vs New York basketball tournament that happens at Watson Park. In it, players from different boroughs go head to head to see which borough in New York is the best on the court.

Nike Take Us Inside New York's Inner-City Basketball Courts image of Watson Park

It’s another touching short film from Nike that shows us what sports means to local communities around the world. Instead of focusing on big flashy athletes, this campaign looks to shine a light on the differences that sports can make to everyday people’s lives. We can’t wait to see more great stuff come out of this campaign and from Nike in general.

Nike|Sport Changes Everything|Sports

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