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Ishod Wair, skater, Nike ambassador and all round cool guy, shows us what he’s up to in this very cool retro video from Nike.

This day in the life profile film looks like it was shot on film, and it’s deliberately designed to be a bit grainy, a bit dirty, and a bit handheld. It works brilliantly – the filmmakers have achieved a very cool retro vibe that still feels fresh and interesting.

The film features Wair’s journey as he gets older, and how he manages to plan his personal life around his hectic career.

It’s a fascinating insight into a great character, and we’re looking forward to seeing more like this from Nike.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Ishod Wair | What Are You Working On? | Nike | Big Brands

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