Nike paid tribute to the late basketball player Kobe Bryant with this simplistic short film called Mamba Forever, after his iconic nickname.
Using nothing by words on a black background and quotes from the people who were close to him, Nike paints a picture of his entire life in a moving way. It takes us from his humble roots in Philadelphia, through to his NBA highlights and to his work as a community leader and father. For many, they can’t put their feelings of loss into words, but this video tries to encapsulate the incredible life of one of sport’s greatest heroes.
The video recounts some of his proudest moments and it also focuses on his important connections with his family as well. Tragically, his daughter Gianna also died in the fatal helicopter crash. In one part of the video, the text reads “Daddy, Forever” , reminding us of that awful loss. It’s an incredibly moving piece of work from Nike that pays tribute to a much-loved athlete who was taken from us too soon.
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