Nike meets GumboFit, the running group that supports African-American communities in Chicago.

The founders of the group wanted to present the city of Chicago with a positive image of people of colour. In a city with a deep history of segregation and current issues with representation, GumboFit wanted to create a group that would make black people more visible to the wider Chicago population. They always run in a large group, in part to show passers-by a positive example of black community.

Nike Meets The Running Group That's Fighting Racist Perceptions In Chicago image of GumboFit

It also serves another purpose, which is to foster positive feelings about the black community in Chicago amongst black people themselves. It’s a place for people to come and support each other and help each other out. It’s a great short doc from Nike that reminds us of the power of community and how just a few small actions can massively change perceptions. The group does an excellent job of bringing people together in the city and is a great example of people championing each other in the face of adversity.


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