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Nike introduces us to the women that are using dance as a way to empower themselves and other women around them in this great ad.

In the commercial, we meet young women from dance crews that are competing in the Serious London tournament. In this contest, they go head to head and see who will come out on top. But underneath that rivalry is a passion for their local communities. For these women, their crews work as a way to empower the people around them and make them feel like they are part of something  bigger. When they’re facing adversity or discrimination, they know that they have somewhere that they can turn to to find solitude.

Nike - How Women Are Using Dance To Empower Themselves image of Nike

The ad is promoting Nike’s new Air Force 1 Shadow sneaker, a female-only shoe that designed to help women to break new ground in the world of dance. Not only is it an excellent shoe to dance in, but its bright colours and unique look sends out a message to anyone who’s telling these girls to keep quiet, give up, or quit. It sends the message that they’re here to dance and they won’t be stopping anytime soon.

Nike|All For 1|Ads and Promos

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