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Nike’s marketing team are killing it so hard these days that they can make a video that’s basically about foam more visually thrilling than most Hollywood movies. The Behind the Design video for their new Nike React running shoes teaches us about what they set out to achieve in terms of reinventing how cushioning can be used to help runners. The video is edited together in such a fast paced and slick way that you can’t tear your eyes away, combining stock footage, animations and shots of the shoes in action from every angle imaginable.

Nike React|Branded Video|Sports & Exercise

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