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Nike takes a deep dive into the buzzing backstreets of Chicago in this cool promo. Come along for an adventure into America’s third biggest city.

The ad starts in a classic Chicago diner, as a manager shouts out all of the best things about the city as if they are part of a food order. He talks about the amazing athletes that have come out of Chi-Town, and talks about the the area’s unique character and most importantly, the windy city’s cold winters. He rattles off all of these points in his thick mid-west accent at record speed, which makes the whole thing so much better.

Nike Celebrates Chicago Culture In This Cool Ad image of Chicago Culture

Nike wants to inspire a new generation of athletes to follow in the footsteps of other famous faces from the city. The Chicago Bulls basketball team dominated the sport during the 90s, being the team of choice from all-time legend Micheal Jordan. Derrick Rose and Dwanye Wade also hail from Chicago, cementing the area’s reputation as a breeding ground for some of the best talent around. Chicago’s still got a lot more to give and will likely keep churning out top class athletes for years to come.

Nike|Chicago Style|Sports

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