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New Balance kicks the city into life in this animated promo for their new 850 sneakers.

The brand are known for their larger than life ads that celebrate their history as an innovative and exciting company. Their sneaks were once derided as ugly “dad shoes” but have seen a big revival in recent years, became a must-have look for any fashionistas. The 850 is a re-release of a 90s classic. It’s got a unique look, featuring chunky soles and bright colourways.

It’s only fitting that a shoe as iconic as this should have a great commercial to go with it. In this vid, we see various people kicking bits of their city. From dull buildings to boring fire hydrants, we see lots of old bits of the city reinvigorated. As soon as their shoes make contact with the streets, entire swathes of the metropolis are lit up by funky and bright colours, giving the whole area a new lease of life. It’s a cool looking ad for a, even cooler-looking pair of trainers.

New Balance|850|2D Animation

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