National Geographic and IKEA team up to bring us this brilliant ad about the battle for space in a bed. It dramatically tells us the story of a couple who fight for room on their titchy double bed and how things can get heated pretty quickly.
The narrator of the ad sounds a lot like David Attenborough. He tells us how the couple pushes and pulls each other off the bed, causing them to end up in an argument. It looks like this could be the last straw for these two and something needs to change ASAP. For this couple, their tiny bed could spell the end of their relationship.
They realise that enough is enough and decide to take a trip to IKEA. They pick up a much bigger and better bed there and are much happier as a result. At last, they can finally rest easy and get a good nights sleep. It’s an inventive ad from Nat Geo and IKEA. It pokes fun at the dramatic style of nature documentaries like Planet Earth. Will we see this couple fighting it out in the next Attenborough series? Hmm, maybe not…
National Geographic|Ikea|Ads and Promos
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