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Mountain bike champion Nino Schurter stars in this powerful ad from Mercedes-Benz.

In it, we see Nino take his son for a drive. His son is very young and doesn’t really know much about his dad’s career. He asks him how he first got started and whether he was scared. Nino tells him that he was scared at first but learned how to overcome his worries and rise to the top. One of the key things that he tells his son is that he lost far more races than he won. Despite being one of the best in the world, he still has experienced many hardships. He wants to remind his son, it’s not all about the glory, it’s the journey that’s the most important thing.

Mountain Biker Nino Schurter Stars In This Emotional Mercedes Benz Ad image of Mercedes Benz

It’s a unique promo from Mercedes that frames one of the most successful athletes in the world in a whole new light. We learn a lot about Nino’s mentality and approach to mountain biking in an interesting way. We’re a big fan of this short film from Mercedes.

Mercedes-Benz|Nino Schurter|Ads and Promos

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