Skip to main content

Mountain bike champion Nino Schurter stars in this powerful ad from Mercedes-Benz.

In it, we see Nino take his son for a drive. His son is very young and doesn’t really know much about his dad’s career. He asks him how he first got started and whether he was scared. Nino tells him that he was scared at first but learned how to overcome his worries and rise to the top. One of the key things that he tells his son is that he lost far more races than he won. Despite being one of the best in the world, he still has experienced many hardships. He wants to remind his son, it’s not all about the glory, it’s the journey that’s the most important thing.

Mountain Biker Nino Schurter Stars In This Emotional Mercedes Benz Ad image of Mercedes Benz

It’s a unique promo from Mercedes that frames one of the most successful athletes in the world in a whole new light. We learn a lot about Nino’s mentality and approach to mountain biking in an interesting way. We’re a big fan of this short film from Mercedes.

Mercedes-Benz|Nino Schurter|Ads and Promos

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Recent Posts

Charities & Causes

Recycling Defeats The Trash Monster in Attica

This fantastic video, produced by the municipality of Attica, shows the creeping of litter through…
Ads & Promos
Get Up With Co-op!
Big Brands
Catch Some Summer Love With McDonald’s
EE Help Tackle Sexist Abuse With Hope United
Big Brands
Adidas Dive Into Swimwear Equality

Leave a Reply