Mini made this lovely short film about the female rally driver Pat Moss for International Women’s Day.
Pat was one of the first women to to take part in rally competitions. With Mini, she was the world champion 5 times and took the world of racing by storm. She paved the way for other women to follow in her footsteps and showed the world that they could drive just as well as their male counterparts. In this ad, a narrator tells us about all of Pat’s amazing achievements and how she was an inspirational person for all the future generations of racers.
At the end of the ad, it’s revealed that Pat’s daughter is the narrator. It ends by telling us that Pat led the way for the next wave of women that came after her. It’s a great promo that reminds us of the power that one person can have. On International Women’s Day, people from all over the globe are sharing stories about the unsung heroes and amazing achievements done by women everywhere.
Mini|Pat Moss|Ads and Promos
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