In the midst of the Covid-19 outbreak, many brands have been offering their support to key workers and have been encouraging people to stay at home as much as possible.
Mercedes are one of those brands and in this ad, they take some time to say thank you to the people who’re providing vital services across the world. In some cases, Mercedes will be helping people get there as many workers will be driving to work in Mercedes vehicles. But the brand says that for the rest of us, we’re best off leaving our cars sat in the drive. Normally, Mercedes encourages it’s customers to get out, see the world and go on an adventure. But here, they tell you that now’s the time to stay at home and to save adventuring for another day.
It’s a simple but effective ad that has an important message that we should all pay attention to. In this uncertain time, it can be difficult to know how to create new branded content and ads. Mercedes set a great standard of how it can be done in this video.
Mercedes-Benz|Thanks To Everyone|Ads and Promos
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