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This documentary from VICE takes a deep dive into one of the most left-feld viral stars from last year – the heavy metal drumming cat from Japan.

 

The cat’s name in Nyango Star – a mashup of the Japanese word for apples, the noise a cat makes, and Beatles drummer Ringo Starr – and is what is known as a yuru-chara. Yuru-chara are a tradition in modern Japanese culture in which everything from brands to restaurants, TV shows and government departments have an animal mascot to promote them to the public. The documentary looks into Nyango Star’s influence and behind the scenes managements, as well as yuru-chara culture in general.

nyango star the heavy metal cat mascot saving a japanese farm (hbo) gif1

Nyango Star|VICE|Documentary

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