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You will probably remember Graham, the guy designed to withstand to force of a car crash. Well now it’s time to meet Grant, the guy designed to withstand a career in the advertising industry…


This parody video from Australian ad agency Cummins & Partners, in association with The Melbourne Advertising and Design Club, pays homage to the Graham campaign by showing the necessary body to survive the creative briefs, client meetings and tight deadlines required by those in the advertising industry.

meet grant gif1

Grant comes full equipped, with everything from “ears to filter out conflicting opinions” all the way to a “removable spine for client meetings”. The parody video was created to promote an advertising awards show in Melbourne this year.

Meet Grant|Advertising|Parody

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