Skip to main content

Biscuit company McVitie’s latest advert is a short but sweet animation about a lonely crane driver who just wants to be included in the building-site tea break. We see the crane driver trying to get his colleagues attention as they share out the biscuit-y treats but to no avail. Resigned to his loneliness, he gets back to work, only to find a little snack of his own waiting for him on the next steel girder he brings up. The animation styling is cutesy and Disney-esque, and highlights the little gestures that can make a difference in a persons day – especially when tea and biscuits are involved.

McVities|Advert|Animation|Branded Content

Love great video content?

We’re hand-picking the best videos from around the web and putting them in one place.

Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.

Get started with Pitch It!

Recent Posts

Charities & Causes

Poignant Video From CALM Shows Last Videos of Suicide Victims

This short video from CALM (Campaign Against Living Miserably) highlights the invisibility of some mental…
Big Brands
Love Rules All In Calvin Klein Pride Campaign
Counting Sheep In New York Parks
Don’t Let The Sinkhole Get You Down In Bob’s Burgers Trailer
Big Brands
Pet Shop Boys Bridge The Atlantic In CK Palace Campaign

Leave a Reply