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Biscuit company McVitie’s latest advert is a short but sweet animation about a lonely crane driver who just wants to be included in the building-site tea break. We see the crane driver trying to get his colleagues attention as they share out the biscuit-y treats but to no avail. Resigned to his loneliness, he gets back to work, only to find a little snack of his own waiting for him on the next steel girder he brings up. The animation styling is cutesy and Disney-esque, and highlights the little gestures that can make a difference in a persons day – especially when tea and biscuits are involved.

McVities|Advert|Animation|Branded Content

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