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The McDonald’s 2018 FIFA World Cup advert is a quick-fire celebration of the world at large, featuring almost every emotion, situation and country possibly imaginable. Presented as a gradually-building crescendo of emotions, we see everything from Brazilian flags being hung over the favelas, synchronised Iceland claps going on in a pub, tables nearly getting flipped in a Russian living room and a lone-Australian quietly sighing in his bedroom. The ad is a great melting pot of cultures and emotions, and plays to the sense of togetherness the competition brings between countries and rivals alike.

McDonald’s|2018 FIFA World Cup|Advert

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