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You either love it or you hate it, but what if the haters of the brown stuff could be turned into lovers of it? In this funny ad, Marmite use mind control to get people to fall in love with it.

The video starts with people who hate Marmite giving their honest opinions on how it tastes. Their answers range from “disgusting” and “gross” to “tasting like bin juice”. Not exactly great reviews then. It looks like these people are pretty staunchly in the “hate” camp. They can’t stand the taste of Marmite. Nothing could ever change their minds… right?

Marmite Use Mind Control To Make People Love Their Spread image of marmite mind control

But then they’re shown a short film that has a hypnotic effect. All of a sudden, they can’t get enough of the stuff. They gobble down slices of toast that are covered in it and some even eat spoonfuls of Marmite straight out of the jar. Whether these are really actual members of the general public is questionable, but it’s a really funny ad in any case. Do you love or hate Marmite? Could this film change your mind? Let us known down in the comments below.

Marmite|Marmite Mind Control|Ads and Promos

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