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Lucozade’s Made To Move advert is a fast-paced and superbly edited profile of the life of British boxer Anthony Joshua, charting his rise to the top from his humble beginning in Watford. The advert follows a constant rule of linear movement, with the young Joshua running to the right of the screen and constantly progressing in his sporting achievements. The video isn’t afraid to shy away from Joshua’s troubled past, however, featuring a run in with the police that is the wake up call he needed to push his career even further.

Lucozade|Made To Move|Anthony Joshua

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