Die-hard football fans are put under some serious pressure in this branded short to advertise the return of the Bundesliga. For the so-called Loyalty Test three hardcore fans were brought in for a hidden-camera interview, where they were offered money and sponsorships to change their loyalty to a rival team. The results are hilarious as you see each fan seriously debate it with themselves, before ultimately declining – as the video says, “true fans are not for sale”.
Branded Content|Bundesliga|Hidden Camera
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