Nike and Patta have released a new film series, directed by up-and-coming creative Mahaneela. The Wave explores themes of freedom, creativity and truth, spotlighting Black and Brown talent.
The series follows siblings Abdul and Carista, and tells the story of Abdul’s self-discovery as he moves through life as an amateur photographer, trying to follow his passion alongside his less exciting day job.
Welcome Home is the final video in the series, and shows Abdul coming to terms with how following your passion sometimes means letting other people down – and why that shouldn’t stop your dreams. The video ends with him coming to take his seat at the table, and reconciling with his family.
It’s a really beautiful series, charged by the partnership between Nike and Black-owned business Patta. Mahaneela worked with Steve McQueen to create the videos, and is a shining talent to watch out for in the next years.
Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.