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The video for British musical duo Let’s Eat Grandma’s latest single It’s Not Just Me uses a simple tiling effect and just runs wild with it. Taking the usual music video tropes (dancing in the sun, buildings going past, oh look it’s the sea…) that we’ve seen and using them in an interesting way, the different shots are layered over each other in a tiling effect and played at different speeds to give the video a choppy and constantly shifting sense of speed. Transitions gradually crawl up the screen, and even the more static shots have a cool twist on them when they begin to wobble around – music video directors take note, this is what you can do when you take a simple idea and experiment with it.

Let’s Eat Grandma|It’s Not Just Me|Music Video

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