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The latest TV ad from everyone’s favourite Danish toy brick company LEGO is a CGI-filled celebration of the limitless inspiration that the toy can inspire.


Titled “This is not a Brick”, the advert shows how, rather than being a simple toy, the toy can become anything that the child wants it to be – when a young boy clips the final piece of his LEGO car together, his mother is whisked into a ridiculous world of LEGO creations with him.

this is not a brick. it’s their wildest wishes - lego gif1

LEGO|TV Advert|Branded Content

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