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Lego tells you to rebuild the world in this brilliant ad. In it, we see a rabbit getting chased around a city, trying to escape a scary hunter.

We see him dart around the city, changing things as and when he pleases. The rest of the people here are also constantly making little changes as well. Want to turn your car into a plane? You got it. Want to make your boat fly? No problem. Want to add some (slightly tacky) flames to your jeans? Bob’s your uncle. It’s a wonderful world of possibilities where anything can happen.

The brand are deliberately coy about what the ad is exactly about, preferring to keep their customers guessing about what their next big plans are. Some have speculated though that this is the start of a global campaign aimed at getting kids playing with real toys again. In a world of iPads and smart devices, kids are using old-fashioned toys less and less. But Lego want to change all of that and get kids playing with proper toys again. It’s time to stop gaming and start creating.

Lego|Rebuild The World|Big Brands

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