Lego explains how they’re saving the planet in this cute stop-motion/3D animation.
In it, Lego tell us that every single one of their bricks are made from plant-based materials like sugar cane. Instead of being made from plastics, they’re now getting their bricks from a sustainable source. This is much better than the previous bricks, which used oil as a main ingredient. This means that you can play with Lego bricks and be saving the planet at the same time. As if we needed another reason to play with Lego anyway…
It’s a charming promo that explains the ways that Lego are trying to help the planet in an engaging and interesting way. The video uses elements of stop-motion and 3D animation in a similar way to the hit film series, The Lego Movie. Lego have been making a number of changes to their business recently to make sure that they are 100% powered by renewable energy by 2020, a target that they say that they’re likely to hit. It’s a cool video from Lego that remind us of their dedication to the environment and reducing climate change.
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