Lego have made a blockbuster movie that was completely written by children. It looks like a Hollywood movie, sounds like one and is produced like one, but the entire plot and dialogue came from toddlers.
We say made… basically Lego just watched kids playing with toys for 10 minutes. Lego turned whatever they did during that time into an actual short film, no matter how non-sensical. 1 minute in you begin to realise why these lot aren’t top writers in LA. Their creativity knows no bounds but their storytelling could use a little work…
One of the best things about the vid is seeing the kids’ ideas for the title of the movie. Each of them get their own glossy title cards. The names they come up with are “Police Crimes”, “Jewel Robbers” and best of all, “The Robbers Try To Steal The Bank, But Do They?”. It’s truly Oscar worthy stuff. It’s a nice video from Lego that takes parents inside the wild imagination of their children. Finally, we get to see what they see when they’re bashing toys about on the floor.
Lego|Written By Kids|Big Brands
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